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How To: Create an Amazing Headline For Your Blog Post
As independent bloggers, it can feel like we’re constantly straddling that line between authenticity and strategy. We want our blogs to be unique and personal, but we also want to do our best to get...
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The 10 Most Important Blogging Lessons I’ve Learned From IFB
I don’t want to sound like a total sap, but every now and then I have to take stock of my life. I like to reflect back on what’s happened, things I’ve learned, where I’ve been. I recently surpassed the...
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A Fashion Blogger’s Guide to Covering Events Like a Pro
Last week we did a little bit of crowd sourcing to get an idea of the kinds of posts that the community might want to see from us. One such idea, which I really liked, was to discuss how to cover...
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A Fashion Week Perspective From the IFB Community
After writing my two cents on Covering Fashion Week: How to Do it in Your Way, and reading Jennine’s post, Do Your Readers Care About Fashion Week?, I was thinking that all signs point to it being the...
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Crutches and Comfort Zones: Let Go, Get Out There & Get Going
We all have them. And sometimes, we need them. We lean on our crutches and hang out in our comfort zones when the next step – the forward movement – feels like too much of a risk. When we think about...
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Give Yourself Some Credit: Bloggers Do It All
I’ve touched on this lightly before, but it’s something that I think bears repeating. All the time. Daily. Every few hours, even. Independent fashion bloggers (that’s you guys) are amazing. Sometimes...
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Breaking the Blogger Stigma
After penning “Why I Don’t Like Calling Myself a Blogger” and reading through the wonderful outpouring of comments from the IFB Community, I thought a great follow-up post would be to troubleshoot...
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Do You Need Thick Skin to Deal With Critics?
We all want to be liked. The desire to be “liked” runs deep in the human condition. However, whenever something new is created, whether it be a post, a photograph, a work of art, a new business, even...
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From ‘Everyone’ to ‘Someone:’ 5 Ways to Figure Out Your Target Audience
When it comes to your blog, it helps to know who you’re talking to. The people you’re actually reaching are your audience. But the people you want to reach? Those are your target audience. In a...
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How Magazines, Blogs and TV Can Boost Your Creativity
One of my best friends, Downing, is a hair stylist. I adore how often shes comments when we’re watching TV, “In Friday Night Lights they curled Connie Britton’s hair forward, which was really...
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How to Fake Your Way to Becoming an Expert
I am a fake. When I started my fashion blog, the only thing I knew about fashion was how to put together an outfit that didn’t get tomatoes thrown at it. When I started IFB, I had only been blogging...
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The NYFW Blogger’s Survival Kit
Article & photo by Michelle Christina of Hey Mishka Much has been written on the topic of blogging at New York Fashion Week, from debates on who should rightfully occupy front row real estate to...
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3 Essential WordPress Security Tips
There are a lot of reasons I feel lucky I don’t have a huge blog. I don’t pay massive fees for my server and bandwidth (since my site is self-hosted).My email accounts stay manageable, it’s easier to...
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Fashion on the Pun: 3 Ways to Awe Your Audience with Wordplay
Open any fashion magazine and it’s stock loaded with wordplay. Stories titled, “Into the Wild” for animal prints, “Chain Gang” for necklaces, trend pieces that lead off with “Enlist army green and...
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Do Your Readers Really Understand What You’re Talking About?
It’s come to my attention that immersing myself in fashion 24/7 for my entire life might provide me with unique insights into the industry, but often times, my readers aren’t dedicating/haven’t...
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Do Your Readers Know What They Want?
“If I had asked people what they wanted, they would have said faster horses.” ~Henry Ford Your readers. You love them. They are your people. Without them pretty much your community would not exist....
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Too Busy To Be Inspired? 5 Ways to Keep Ideas Rolling In Anyway
I’ve been lucky enough to never really had a time issue with my blogs. When I first started blogging my day job was so easy I could do it in about 90 minutes, leaving the rest of the six and a half...
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5 Examples of Lazy Fashion Blogging & How to Fix Them
We all get busy. Sometimes working on your posts takes a back seat, and you just want to throw something up to let your readers know you’re not forgetting about them. But there is a line where a quick...
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The Year in Review: What Now?
It’s Black Friday. That means a lot of different things to a lot of different people (maybe you’re out shopping?), but for me, it’s smack dab in the middle of my absolute busiest time of the year;...
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How To Get your Fashion Blog Noticed : Be Controversial
I wrote an article several years ago about ways to get your fashion blog noticed and one of the “tools” I mentioned was to take a contrarian opinion about something. I DO NOT mean taking an opinion...
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